There are a lot of people online and you know that it is crucial to tap some of them on the shoulder and let them know you are there. How can you do that with a limited marketing budget? What should your budget even be? Are you one of those people who have contacted several search marketing companies to help you only to get back widely different proposals? With so much differentiation in pricing how do you even set your budget correctly? As you look ahead to plan your search engine marketing budget for the next year, here are some helpful tips that might better help you allocate or re-allocate your SEM budget.
Explore Your Competition
What I mean by this is to conduct some research to see how much competition you have online. Let’s say you are a local business and you have many competitors with other brick & mortar locations. Don’t assume all those brick & mortar locations even know what they are doing online or if they are even online marketing their business. You might be pleasantly surprised to see there is not much going on in your specific space even with so much offline competition.
Pick And Choose Your Battles
You have to realize that you might not necessarily be able to tackle all the locations that are at your disposal right away. Perhaps you have a large list of emails and you want to start a scheduled newsletter or possibly you realize that the search space online does not have much going on and you want to go after search rankings. The reality is that unless you have all the resources required you are going to have to choose your search marketing battles wisely in the beginning stages of your search marketing campaign.
Start With Your Budget First
Maybe you already have a budget in mind and you are trying to structure a marketing campaign around that budget. You will want to conduct some research and figure out what will be the best bang for your buck. If you are more interested in long term sustainability, then SEO and Social Media marketing might be the way to go. If you are looking for quicker leads and business then pay per click advertising might be the answer.
Take the time to make sure you pick the right services that will work best for you and your budget because the last thing you want to do is wash your marketing budget down the drain from lack of industry knowledge.