Simple SEM Mistakes Can Decrease Business
I see some companies spend a great deal of money marketing their business online only to shoot themselves in the foot for missing out on some very important steps that can really help out the marketing and link building for a website.
Here are some of those SEM related mistakes:
Forgetting Links: I couldn’t tell you how many times I have been to a business fan page on Facebook or a Twitter profile where the field for a link to a website is blank. Seriously? That is one of the most important pieces of information you can leave behind besides your logo. A link should be capitalized on when or where ever possible. Even in YouTube descriptions there should always be a link visible for others to use to channel over to your website.
Lack of Conversion Metrics: Why would you ever want to spend money sending people to your website when the site itself has not been scrubbed with a fine tooth comb for errors in conversion metrics? This should be the first starting point.
Skimpy Onsite Optimization: Did you take the necessary time to optimize your website before you started all that hard work on link building? I hope you used a tool to conduct keyword research and not just using your head to come up with keywords.
Forget A Logo: If you can’t take the time to upload a logo into your social or business profiles than you deserve to fail. How is anyone ever supposed to make a connection with your online brand if they can’t recognize a logo? No joke, I actually came across a few decent sized companies recently on Twitter that still had the default Twitter image for their logo. That is just mind boggling.
Take the time to think about every step you are doing online from a logical stand point. If you are trying to build up a brand or deliver traffic to a website there are certain measures that need to be visible in order for everything to work how they are supposed to.
8 Responses to “Simple SEM Mistakes Can Decrease Business”
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Good point about including your website link in your social profile pages. Sometimes people are so caught up in the game that they forget to include the most basic things which matter most.
Hi Dan,
Thanks for reading and your comment! It is truly amazing to see profiles that don’t include the link to their site or other social profiles…such a waste!
Take Care,
Nick
This is all very true. I have seen several businesses on twitter with the default photo on their profiles. It is a shame to see.
This is a little bit more technical but what really gets me are those businesses who conduct SEM campaigns with PPC and forget about geo-targeting their ads – an absolutely essential part of a successful PPC campaign. Without it they end up paying far more than they need to for every click.
Yes, i completely agree with you some companies spend a great deal of money marketing their business online. Apart from that I noticed a couple for Business pages on facbook without the link in the link section. Thanks for the informative post. Looking forward for some more great posts from your end.
Thanks!!!
Hi Greg,
Thanks for reading and sharing your thoughts!
It is sad to see the default photo on a Twitter profile, it takes a little amount of effort but has a good effect on your brand…
Thanks again!
Nick
Great points, Nick.
You have made me realize I need to update my Twitter page with my logo… Ah! So much to keep on top of! Thank you for your ongoing and very valuable advice.
Doreen
Hey Nick!!
Thanks for the giving information about SEM related mistakes…
Very true statement about updating your profile image – i sure wish i could use my photo along with my logo for my site on Twitter. Also i have two site to promote and i must make a whole new Twitter profile just to do this (Twice as much Tweets to do too). Thanks for the insight . i will have to change my photo to my logo.
Have a Great Day!