Comments on: SEM Strategy: Less is Much More!

By: Nick Stamoulis

Nick Stamoulis — Wed, 22 Dec 2010 15:12:37 +0000

Hi Reid,

Thanks so much for being a loyal reader and your comment!

Less is always more, if it is done correctly!

Take Care & Happy Holidays!
Nick

By: Reid Peterson

Reid Peterson — Tue, 21 Dec 2010 21:43:32 +0000

Excellent guidance and advice, Nick. Thanks for another great post.

There are just way too many people who are trying to transition from offline to online marketing- thinking they need to blog every day, write a handful of articles each week, and live with Facebook and Twitter in front of their faces.

I’ve always smiled and told them to do what their schedule allows. Less is definitely more.

By: Cheryl

Cheryl — Wed, 15 Dec 2010 22:09:32 +0000

I have a website I have worked on continueously and listened to many online advice and yet I cannot seem to get the proper advice on how to attract potential clients. I do not do the blogging most of the time, I think I have written 2 articles, and have very few links. I also do very little emailing of my specials, maybe once monthly, I am also on a lot of local advertising pages like merchantcircle, is there something I can do to help attract more clients?

By: Jonathan Phillips

Jonathan Phillips — Tue, 14 Dec 2010 15:31:51 +0000

Nick,
Great article, I agree 500 articles would be exhausting, and spam-like in nature. You have talked about duplicate content in the past, I have one client that does write his own articles about 5 per month and they are excellent. He also, finds about 10 articles per month that he wants posted to his site and I am ok with posting them (citing the author and posting a link) only because they would be of some value to his viewers and customers. We only distribute his 5 articles, and only post the other 10. Would you think this was OK to do? Love reading your articles every day.

By: Caryn Starr-Gates

Caryn Starr-Gates — Tue, 14 Dec 2010 13:16:31 +0000

Just shared your article on my social media accounts – good info; I always enjoy reading your items. Thanks!

By: Stephanie Hunt

Stephanie Hunt — Tue, 14 Dec 2010 08:25:47 +0000

The keywords / phrases are just as important in your offline PR as many offline articles end up online or going viral anyway. A good keyword strategy makes it easy to share!

By: Nick Stamoulis

Nick Stamoulis — Thu, 28 Oct 2010 13:08:02 +0000

Thanks for reading Sasha and sharing your thoughts! People sure do see through the spammy approach these days…

Thanks again & take care,
Nick

By: Sasha

Sasha — Tue, 26 Oct 2010 23:34:46 +0000

Slow and steady wins the race indeed. I think these days consumers are pretty used to spam and to tuning it out. This kind of mass marketing is just like spamming and I think people can see pretty clearly through it.

By: Nick Stamoulis

Nick Stamoulis — Tue, 26 Oct 2010 21:30:00 +0000

Hi Dan,
Thanks for reading and sharing your thoughts! Yeah, it is amazing how some people still think great SEO/SEM is creating and distributing 500 (or more) articles a month! Clearly not the case!

Thanks & Take Care,
Nick

By: Dan Kornak

Dan Kornak — Tue, 26 Oct 2010 12:42:27 +0000

Wow, people actually write 500 articles a month? That’s impressive!
I deffinitely agree that marketing your small business website is a strategic game where slow and steady tends to beat out the obnoxiois seo campaigns that bombard you and then stop.
I also agree that targeting broad keywords is not often the best strategy. It is good for bragging rights but as far as ROI, you are probaby wasting time and money with random visitors that did not get to your site for the right reasons in the first place.
Seo should be about earning your business the most money, not ranking high with the most keywords.

By: Proniit

Proniit — Tue, 26 Oct 2010 12:11:09 +0000

SEO has become a rather meticulous and precise process that has undergone many changes over the years and will undoubtedly go through more changes as we increase our own personal potential to change technology and the way in which it works.