Is SEO Enough? No Its All About Action!
You know you’ve done a good job with the on site search engine optimization for your website. You’ve got your keywords scattered throughout your content – but not too much. It isn’t stuffed. You’ve got inbound anchor text from internal pages and from external pages. You’ve got meta tags. You have gone through a lot of trouble making sure each page is optimized to the hilt. But is that enough?
Well, let’s just assume that you have SEOd your website so well that you have 10 No. 1 rankings – all very important keywords for your niche. Just having a No. 1 listing isn’t enough to ensure that you will see click throughs. And once you get people to your site there is no guarantee that they will buy anything. What else do you need?
To get people to click on your No. 1 search engine listings, your title and your description must be well written, well optimized, and sell the benefits. The idea is to get people to your site. That’s all those two elements in the SERP are supposed to do.
Once on your site, the reader must feel a connection. You’ve got to establish rapport and you’ve got to do it quickly. Your headline has to reach out and grab the reader. The first paragraph – nay, the first sentence – of your content must grab their attention. If it doesn’t, they’re gone.
Keywords are nice. You need them. They serve a good purpose. But keywords by themselves aren’t going to do the trick. You have to charge your content with emotional triggers – words that get people to take action. If you can’t do that, hire someone who can.
9 Responses to “Is SEO Enough? No Its All About Action!”
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Nick Stamoulis:
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Hi Yes you are absolutely right. I hear the comment of i had 1600 hits this week on my site and thats great but no sales. So what good is front page if you are getting traffic but no sales.
I think the stategy should be to monitor the site and tweek it till you see the business come in. Its like owning a shop but the window dressing isnt attracting customers to come in so you would change the dressing till it works and i see a web site that way as well.
Hi Jet,
Thanks for your comment. Great analogy about a store dressing in a retail store…the same concept can totally apply!
Thanks for the post Nick! My biggest irk are people trying to optimize for too many keywords which is distracting to the reader and in my opinion dilutes optimization efforts. I am hoping to see a stronger alliance between communicators (PR, IR, MarCom) and SEO experts – a true alliance would in the end produce better content for readers.
Great reminder! All the keywords in the world don’t help if you don’t have the basics of great communication. It’s important to remember that we’re producing a whole package, and SEO is just one part.
Hi Jon,
Thanks for your comment! Design, Content, Communication AND SEO are truly the key factors…
Another great, concise and informative article Nick.
I was one of these people who absolutely spent too much time in the beginning chasing high rankings. It finally dawned on my little pea brain that I could not go to the bank and deposit google love. So I beefed up the other stuff and was glad I did! Thank you sir for your sensible and wise advice.
Lorraine
Hi Lorraine,
That is so true, there is no way to really deposit Google love
Capturing a potential customer’s attention is the art of writing! It’s all about using the most graphic, visceral language. For example, “I enjoyed the book ‘Conspiracy 365′” is not near as strong as “I couldn’t put ‘Conspiracy 365′ down! It’s breakneck pace felt like I was on a roller-coaster!”
Hi Angie,
Great example, it is all about the action and writing! Thanks for the comment!