Getting search engine optimization basics right is fairly straightforward these days. You can follow a plan just like a menu. Determine your keyword(s); generate content style using those keywords; submit to a couple of bookmarking sites; and your done. More advanced tactics require a little more in the way of creativity – or just planning.
If you look around the web, and the blog community is a classic example, there are those with well ranked sites that attract a lot of links, and then there is everyone else. We all undertake search engine optimization programs that match even the best of sites. So what is the secret to getting those higher ranks and attracting links?
First, let’s clear one thing up. It’s a search engine optimization reverse catch 22. Well ranked sites receive a lot of links. Sites that receive a lot of links rank well. These sites are going to continue to rank well because of that little circle.
That circle is the key – and the secret key to that circle is advanced networking. Again, looking at the blog community and those that rank well, they continually link to each other in their posts. Their search engine optimization strategies now include not just crafting internal links but also links to fellow bloggers within their network.
It is not just bloggers. If you are a site that promotes a certain range of products, you can network within that niche and start to include links within your content to those within your network. If everyone within the network does it often enough it can have a two-fold effect. First, as part of your search engine optimization program you are all going to have properly crafted anchor text links – this of course will help to build your rankings.
The bigger boost comes from your visitors, and the visitors to those within your network. They start to see a regular reference to your site amongst others.The result, they come and visit. If your site has quality content then your authority, or reputation, is going to increase with the result that others will start to link to you as well. You have now started that circle.
Smart web owners have networks within networks. Depending on the topic of their content, they will delve into the network of that topic to find a related article elsewhere and link into it. Top bloggers will often rehash the same subject matter and make their mark by turning it into a commentary. They can then link into opinions on that subject matter from other bloggers.
Learn to develop a strong network of like-minded individuals and start linking into their content using search engine optimization techniques. They will soon reciprocate and your inbound links will start to climb. Search engines like Google like to see links leaving a site as well and if it is going to a page with related content, everyone’s ‘authority’ gets a boost.
Become a networker and your search engine optimization strategies will become a little busier, but far more rewarding.