When Google comes out and tells you what you should be looking out for in an SEO agency or firm it is important to listen up. Matt Cutt’s states that are certain red flags you should listen out for when searching for a search engine marketing company to help you out with your exposure. He claims there are many good SEO agencies out there but there are also some bad apples to watch out for.
Here is a great video from Google’s Matt Cutts about hiring SEO agencies:
Things to watch out for when interviewing SEO Agencies:
Vagueness: If you are not sure what the SEO agency is planning on doing you should find a different vendor. Search engine optimization is not voodoo or magic; it is proactively marketing your business online that should be easily explained for the most part.
Sketchiness: If the person you are speaking over the phone or in person seems a bit uneasy and portrays some fly by night characteristics chances are your gut feeling is correct. Find someone you feel comfortable speaking with and being around and you will feel much better about your overall investment.
Take the time and find the right person or company to outsource your online marketing to so you feel good and safe about your business exposure. The wrong search engine marketing professional could quickly drive your website into the ground if things should go wrong with their approach. You should always understand completely the marketing efforts that will be surrounding your business online and what steps your SEO agency will take.