SEO Agency: What to Look For According to Google!
When Google comes out and tells you what you should be looking out for in an SEO agency or firm it is important to listen up. Matt Cutt’s states that are certain red flags you should listen out for when searching for a search engine marketing company to help you out with your exposure. He claims there are many good SEO agencies out there but there are also some bad apples to watch out for.
Here is a great video from Google’s Matt Cutts about hiring SEO agencies:
Things to watch out for when interviewing SEO Agencies:
Vagueness: If you are not sure what the SEO agency is planning on doing you should find a different vendor. Search engine optimization is not voodoo or magic; it is proactively marketing your business online that should be easily explained for the most part.
Sketchiness: If the person you are speaking over the phone or in person seems a bit uneasy and portrays some fly by night characteristics chances are your gut feeling is correct. Find someone you feel comfortable speaking with and being around and you will feel much better about your overall investment.
Take the time and find the right person or company to outsource your online marketing to so you feel good and safe about your business exposure. The wrong search engine marketing professional could quickly drive your website into the ground if things should go wrong with their approach. You should always understand completely the marketing efforts that will be surrounding your business online and what steps your SEO agency will take.
6 Responses to “SEO Agency: What to Look For According to Google!”
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All good points. I would add that those seeking an SEO agency should get referrals, or use a site like http://www.marmaloo.com to get agency ratings and reviews from real marketers. There is a wide spectrum of quality and expertise among SEO agencies, so be careful. Good luck!
Nicely put, and easy to follow. Always go with your gut, and focus on the results. I would add educate yourself a little on SEO to make sure you are not being scammed.
I receive a lot of mail from SEO Consultants promising me the world. However, they fail to do their research, because they would notice, that I have a great understanding of SEO.
Hi Joe,
Thanks for reading and sharing your thoughts and link to Marmaloo. I normally don’t allow links (as an ad) in comments,but I let yours through since I think the site looks pretty cool and could be a good resource for folks looking to find an SEO agency. I will be setting up our profile there shortly!
Hi Nina,
Great points! As a business owner I always educate myself on things that I am investing in, the same thing goes for SEO. Also, any SEO agency that needs to spam people to get business are not reputable and I would stay far away from them!
Great points, Nick. We have always been as transparent as possible without giving away proprietary information. We tell prospects exactly what we are going to do. In fact we have a link on our website to a page that goes through the process step-by-step, so they know what to expect. We also keep in touch with clients on a regular basis, so they know what’s happening with their site.
Hello,
You should ask for the recent works and keywords the websites rank for and check the results online.
I think thats the best way to check if the SEO is working or not, if it worked for others it will for you.
HI Prasadh,
Thanks for reading and sharing your thoughts.
Looking at past client results is a great aspect to look at before hiring an SEO agency…