SEO Approve is a brand new SEO company review and comparison site that I feel has a lot of potential specifically because it is brand new. I’ve made no attempts to hide my gripes with parts of the SEO industry, specifically at how cliquey it can be. Older and established SEO industry sites are fairly set in their ways and it’s not easy for those new to SEO to break in and gain any traction. While I understand there is a fair amount of competition between SEO consultants and SEO firms, I don’t think that means we have to give the cold shoulder to those just entering our profession.
Some SEO organizations are “pay to play,” meaning you pay their review site to feature your company and rate it well. This almost ensures that SEO companies with the biggest budget are going to dominate these review sites and get the bulk of the reviewers “love.” I don’t think that’s particularly fair to small to mid-size SEO agencies that are doing a great job, but don’t have an extra $5k lying around to purchase a favorable review. And that’s where SEO Approve steps in. SEO Approve levels the playing field for SEO companies, so the little guys who produce great work for their clients have just as much exposure as the big brands with the big budgets.
SEO Approve offers SEO companies 3 different profile tiers to choose from. The basic profile is free and looks something like a basic business card:
SEO companies can also opt to pay for the Member profile ($199.99 annually) or the Ambassador profile ($299.99 annually). The higher level profiles get premium profile placement and allow companies to post more information like links to their social profiles, their Google map location, and the opportunity to list their company in multiple categories on SEO Approve’s site. Possible company classification categories include: A/V Production, Contextual Advertising, Email Marketing, Mobile Marketing, Pay-Per-Click Management, Public Relations, Search Engine Optimization, Social Media, Web Development and Website Design.
One of the nice things about SEO Approve is that it is very easy for your SEO clients to rate and review your services. The don’t have to create an account to post a review, they just need to fill out a short form and rate your company in four different categories. For companies that have a hard time getting client testimonials, this is a quick and easy way to get their endorsement without taking up too much of their time. You can just email them the link of your listing and ask them to take 2 minutes to fill out the review form.
SEO Approve also lets SEO companies post their events. This is a great way to help spread the word about an upcoming workshop or training event you might be holding, as well as any conferences you are sponsoring. The site breaks down events into 5 different categories, making it easy for users to find the right event to suit their needs.
I would recommend that SEO companies give SEO Approve a try. It’s still a relatively new site which means there is a lot of room for growth. Even if you just set up the basic profile for now, you can always decide to upgrade your listing down the road.