The backbone of all successful search engine optimization programs are the backlinks. The more backlinks, particularly quality backlinks, and the higher your page is likely to rank. Search engines such as Google demand ‘natural’ backlinks, that is, backlinks acquired due to the quality of the content, not those found by actively seeking them.
This creates quite a conundrum. If I create a new site tomorrow, it will never acquire backlinks. If it does it will be by accident. To acquire backlinks naturally, people have to find your site. Unless you actively promote your site and encourage people to link, your site will never be seen. This is one of the basic principles behind search engine optimization. Have your site optimized for the search engines then get out and promote it to other web masters.
Through your search engine optimization program and promotion of the site, your backlinks will start to grow. As they grow your pages will move closer to the top of the search results. The consequence of this is of course more organic traffic.
Once you start that momentum, you can attract ‘natural’ backlinks. This creates a snowball effect – more natural backlinks = higher rankings = more organic search traffic = more natural backlinks. A circle that can continue to grow for the life of the website.
However, as much as anyone wants natural backlinks as part of their search engine optimization program, the only way to get noticed and get that initial flow of traffic is by going out and looking for it.