Thanks for reading and sharing your thoughts!

This does indeed sound like a case of SEO liposuction is needed!

Thanks & Take Care,
Nick

Great point that it is less about SEO bubble and a market consolidation…I wonder when this will happen? Hopefully soon

At the same time, the industry is continually evolving, led by Google’s algo changes and the nature by which people search the net. Business’ are becoming more savvy to the importance of SEO within their entire campaign framework. Greater importance placed on SEO, greater importance is placed on the results. This, in turn, I feel will separate the wheat from the chaff as poor performing SEO practitioners will be simply cast aside… probably going back to their original day jobs!

Rather than a ‘bubble bursting’ we’ll simply see market consolidation as the ‘smarter’ agencies become bigger and internal SEO Managers see their roles developing with greater importance.

Great post.

Ian

Hi Anne,
Thanks for being a loyal reader!

Yeah, I do agree with you about fear for the little guy, but at the same time that is what has made marketing and building a business from the search engines and the web such a great thing…being the little guy can help you compete with the big guys. I guess time will really tell if eventually the smaller businesses will get pushed out…

I’m delighted that Google will weed out the spammers who use key words and titles to lure visitors to non-relevent pages. Simultaneously, I’m frightened because I get most of my traffic from search engines and not because I send our spammy releases but because I post fresh, original, quality content. It frightens me to think that good SEO paired with quality content might soon not be enough. Small businesses like mine cannot always “increase budgets” to have the videos, slide shows, pod casts and social media campaigns needed to spread the word through other channels. I fear for the legitimate “little guy.”

To answer your question, I would consider 100 articles in a day as being spammy because where are they being distributed? Also, the quality is very important…my thought is write 5 or 10 good quality articles in a month and distribute them to a few good quality places and even write for other industry websites/blogs. This helps build relevant links and establishes credibility with an audience over time.

Where the difficulty will lie is in convincing business owners that they need to increase budgets in order to afford the time needed to succeed across multiple channels. SEO as we know it might plateau in years to come, but digital marketing is very much in its infancy.

Alex

As Benjamin Franklin once said, “When you’re finished changing, you’re finished.”
I agree we must work to keep up with the evolution of SEO, Social Media, and Marketing; the challenge is exercise for our minds.
Another good article.
Thank you for sharing.
Take care.