One of the key factors of success for an SEO campaign is the relationship between the client and the SEO consultant. It’s important that the client trusts their consultant or agency and feels comfortable sharing aspects of their business model with them. However, it’s just as important for the SEO consultant to be able to have a good business relationship with the client. There are all types of clients out there that range from great to horrible nightmares.
Here are 4 Types of SEO Clients to Avoid:
SEO Clients that are Impatient
SEO is a long term building process. It takes many months to see results and to rank well in the search engines. This is especially true if the client is in a competitive space. It’s best to avoid clients that don’t fully understand this process. SEO is ongoing; it’s not like other marketing strategies that have a definite “beginning” and “end”. If you give up on SEO tactics after awhile your site could slip back down in the results. A plan needs to be established and executed properly over the long term. Slow and steady wins the race. It’s best to avoid clients that don’t fully understand this process.
SEO Clients that Only Rely on SEO
The best clients have a well rounded approach to their marketing and don’t just rely on one strategy. They understand that there are different ways to target specific segments of people. This goes for marketing both online and off line. There are other ways to market yourself online including PPC, social media outreach, email marketing, and affiliate marketing. The best clients engage in at least a few other strategies and also use more traditional cross promotional marketing methods as well.
SEO Clients that Will Be More of a Pain Than They Are Worth
If you get the feeling in early discussions that this client will want to talk to you everyday about their SEO, don’t even bother with them. Nobody has the time to talk to their clients on a daily basis. If this was the case nothing would ever get done! It also seems as if a client that frequently “checks in” doesn’t trust you. On the other hand, it’s also best to avoid potential clients that won’t communicate with you at all or provide you with valuable information that will help with their SEO campaign. The more information that an SEO consultant has, the better. Don’t keep your SEO agency in the dark.
SEO Clients that Have a Bad Website
Web design and SEO go hand in hand. One is nothing without the other. The greatest link building strategy will not a help a poorly designed site and the greatest looking site won’t have many visitors if it doesn’t have a good search engine presence. The success of a website relies on both working together. If a potential client has an awful looking website that provides a poor user experience, make recommendations and tell them to contact you again when the site is useable. Creating an SEO strategy for a bad website is basically a waste of time.