What is the overall goal for all businesses, besides building sales? Communication. They try to communicate something to someone in order to create a reaction. This is how a business grows. Over time the communication cone spreads wider and wider and eventually the audience grows leading to more of some sort of an action that helps the business grow.
The same goes with search engine marketing and optimization. Communication is really the key to all search engine marketing campaigns. Every effort someone puts out online is a goal to communicate something. Either communicating a service or a product the final goal is to gain visibility and let an audience know that you have something to offer. Communication will be the driving force of search engine optimization now and for the future. Rankings are important but if the meta tags and descriptions are written poorly and they don’t communicate what needs to be communicated users will skip over them. Optimization is all about increasing efficiency of every effort that is put out online for an audience to see. If a press release is written to communicate a new company announcement optimization makes sure it is done with 100% efficiency. If a web page is added to the website optimization make sure that search engines can find it without any problems.
I can never understand when a business contacts me and their only goal is to rank number 1 for a keyword. Communication and business growth should be the number one goal of a business and not ranking a website.
Online Brand – Communication of a brand allows people to look for your business rather than your services. Building a brand following is much more valuable and powerful than just achieving search engine rankings.
Service and Products – Communication of a service and products is very important. If a potential customer sees a profile for your business but the communication has been broken to what you offer they will skip over your profile and move to the next.
The right communication is the essential ingredient that helps to drive and build an online business and brand. Without it your brand will not maximize its optimization efforts online.