Sounds like a novelty question – do you train your search engine optimization consultant? I would hope he would train me a little so I could recognize when their work was succeeding. Believe it not, if your don’t train, or perhaps a better word is educate, your consultants, they will struggle to get your pages to the top of the SERP’s.
When I talk about educating your search engine marketing consultants, I am of course referring to your business, your marketing methods and materials and product lines. You would be surprised how hard it is to get this information out of some website owners.
Get my page to number one, but I won’t reveal anything about my business! Hello – your consultant is part of a team now. You are all supposed to work together. It can help an SEO consultant if you sit down and have an extensive discussion with them through your business setup. What you sell. How you sell. What your products are and where they come from. This is all important information. If you have been marketing then what sort of marketing materials have you been using.
Then there is the organizational structure. Do you want to highlight important staff members? Will they be available to answer questions from customers?
As a website owner, your role is to educate your consultant on all matters relating to your business. They are in effect another new staff member that needs to go through some form of staff induction. Once an SEO consultant has this understanding, they are ready to go to work on your site.