SEO Is Far From Dead
The search engine optimization industry is quite crazy at times when you take a step back and really take a look at things. If you have been in the industry for quite a while you will know that SEO has changed drastically from what it once was back in the day.
For a very long time the search engines have been significantly trying to eliminate those who spam the search engines only to increase short winded search results that might have worked a few years ago but might not be so potent in today’s business world. Search engine marketing is a very dynamic form of marketing and is always going to be changing which is actually quite a good thing.
It is an industry that is set to evolve and not become stagnant leaving entrepreneurs and innovators coming up with new and exciting ways to spread a message on the web. As quick as the internet is moving forward there are some things that are just never going to change when it comes to building your business online.
1. Being A Marketer: Being a marketer is something that is always going to be necessary when approaching the online space. I have said this before that it will be even more important in the near future to be wearing a marketing hat when trying to spread your message online. This is something I feel very strongly about when it comes to search engine optimization. Software programs and science like approaches are not going to put you into the shoes of your audience. Efforts like conducting keyword research are going to require a person to be able to get inside the head of their audience and anticipate what type of words they might use in order to find you.
2. Communication: I don’t care what business you are in if you cannot communicate with your target audience your business will simply never grow online. You can’t build a business brand online without communicating your message which is why good quality communication will be even more important as time goes on. Shoving your website URL into 1,000 directories is not quality communication, writing 500 articles with the hopes of them making it into search results is not communication either.
Personally I like the direction the SEO industry is taking right now. I can see it slowly cleaning itself up little by little. In the grand scheme of things the search engine marketing industry is unbelievably young compared to other forms of marketing and advertising like newspapers. We are still on the nose end of things and there is plenty of time to really weed out the bad apples. The SEO is dead claim is simply not true; businesses large and small are simply trying to approach it at different angles while incorporating new elements. I think what is happening is that the commerce world has realized that rankings are not the end all be all. At the end of the day they are important to the overall success over your business but they are simply one ingredient to your whole marketing plan. If others want to claim that SEO is dead because some of us are incorporating many new efforts into our marketing plan than call it what you want. The reality is that you, your business and your message have to visible in more areas than just the search results. The reality is that if you are not branching out into many other path ways it will take your business a little longer to spread its message.
Customers and clients want to see you in as many areas as possible trying to reach them tastefully with a variety of sources and efforts. For some of the larger branded keywords search results are just infiltrated with other items that SEO will never be able to really fight. You now have image results, and live social feeds along with stock ticker symbols and a variety of other industry specific information that no matter what you do with search engine optimization you are not going to appear. Take the time and put together a tasteful SEO approach and your business will grow the right way with substance.
11 Responses to “SEO Is Far From Dead”
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Great article Nick, I agree with you a more ‘tasteful SEO approach’ is what is required in todays market. Long gone are the days of page one ranking being the only thing that matters. Sure keywords and rankings are important but now there are so many ways to promote your company… twitter, facebook, youtube are all tools, being present on one won’t bring you hundreds of new clients but a combination of media platforms more than likely will. SEO is dead, LONG LIVE SEO CAMPAIGNS!!
Hi Rory,
Thanks for reading and sharing your thoughts! Glad you think SEO is not dead either
SEO can NEVER die as long as people uses major SE’s to find information. SE”s have one role: to make some “order” into information and serve it to the people. Sure, with these new media/social channels there are NEW oppotunities but in the end, everything turns back to SEO. Good write Nick…
Hi Nick, thanks for your always interesting articles!
Did you already know you have followers from France too? hehe…
However, I completely agree with the thoughts you shared. I’ve come to the idea that actually SEO strategies should absolutely involve cross marketing on media platforms, which nowadays are a big reality, and not only on page – off page factors.
Probably some day SEOs will become more business and marketing consultants than just website optimizer?
After all…why just optimize a web page to get more visits if you don’t communicate in the right way with your potential customers? These will be just 3 seconds visits
Hopefully search engines will continue to improve the quality of search results…
Thanks Mauro for reading and for sharing your thoughts!
Thank you for the great insights as usual Nick.
There has been lots of arguments about the future of SEO since the increase of social media, real-time search and the latest Google Instant. I agree with you regarding the developments and changes in SEO makes it better and brings a more human touch to it. What search engines are looking for is the natural side of the implementations therefore the social media, online pr and other particles complement seo and become important parts of it. As long as the technology, consumer search behaviours and needs changing the seo will remain one of the most important part of the marketing mix.
Thank you!
I think it’s funny that everyone is jumping on the Facebook bandwagon saying that they will take out Google as the number 1 search engine. They really don’t have anything on Google and I don’t see that changing anytime soon.
Absolutely agree with you there, Nick. Search engines are not the end all be all when it comes to marketing. They are important but putting all your eggs in one basket is never a good idea. I believe you touched on that in another of your articles. I always say market under a rock if you want. Even the smallest nook and cranny can bring customers you never reached before.
Thanks for all your work in keeping us all up to date on the wiles of internet marketing.
Thanks everyone for reading and your comments!
I am glad to see people out these agree with me and can see my points here…
Thanks & Take Care!
NIck
I was on a hike today and thought about Search vs Social Media. I have been hearing that Social Media will continue to grow and that will negatively affect search engines.
I thought to myself how foolish because for every Social Media site, you have to login, which means create an account. Well, I know that the ultimate convenience of search at someone’s fingertips probably won’t be simplified to be any more convenient.
Nick didn’t compare SEO to Social Media in this post but it definitely came to mind when reading it.
I think Search will get stronger and SEO will maintain its importance for effective online marketing.
Hi Reid,
Thanks for reading and I am glad this post was thought provoking for you! I think you are right on this money with your SEO vs Social Media viewpoint!
Thanks & Take Care!
Nick