One of the best ways to increase content is through a blog. A short carefully worded post every day is going to generate over 300 pages per year – that’s allowing for the occasional day off. Posting content alone is not enough; each blog post is a page and requires a search engine optimization program like any other page on your site.
Unlike normal web pages, blog posts are easier to create and do not require extensive knowledge of HTML to create a search engine friendly page. All that is requires is a blog application such as WordPress. However, each post still needs to include several SEO elements to help it rank.
Assuming you have done your homework and developed a list of keywords and keyword phrases, all that is left is to optimize those keywords for the search engines.
Title: Try to work a keyword or keyword phrase into the title. It also helps to place the keyword as close to the start of the title as possible.
Content: From a search engine optimization perspective, you should scatter keywords or keyword phrases throughout the post. From the readers perspective, keep it natural, don’t stuff a keyword in where it doesn’t fit the flow of the sentence. How many times? There is no hard and fast rule as to how many times you use the keyword. General consensus: Once in the first paragraph, as close to the beginning as possible; once in the last paragraph, as close to the end as possible; and once in paragraph – if it fits naturally.
URL: There are blog plugins for WordPress that enable you to craft the URL. Try to include the keyword or keyword phrase into the URL.
Tags: While tags may not help your search engine optimization efforts directly, they may have an indirect effect as social media sites such as Technorati often rely on tags.
Description: Another blog plugin can help provide a description for the page’s meta tags. This is the snippet that may appear in the search engine results so word it in such a way that it draws the user to your site.
These are fairly easy steps to undertake and only take a minute or two to complete prior to publishing your post. The effect is similar to a standard web page that has been optimized. The finished result will have unique meta tags for that page followed by keyword rich content.
To put the final polish to your post’s search engine optimization strategy for your blog, use keywords to link both internally and externally to information that is relevant to the post’s content. Encourage a good range of inbound links and your page will start to rank well. How well? It depends on the competition and your use of keywords.