Search engine optimization is the process of creating inbound pathways to your website for others to be able to find your business website. With that said, wouldn’t you say it is important for that user to have a good experience on your website? Being visible is one part of the process and engaging your audience is another very important ingredient in the game of search engine marketing. A lack of user experience will cause your visitors to leave just as quickly as they arrived. The two components have a very close marriage that requires a careful attention to detail.
The process of figuring out your user experience requires a great deal of testing. Testing a variety of styles and conversion metrics will determine how your users engage on your website. Often times people miss the boat on making sure the user experience is where it needs to be and they quickly find that their website traffic is just not doing anything. This often quickly leads them into thinking the search engine optimization efforts are not working properly which leads to a lack of faith in SEO. Don’t lose your faith in search engine marketing because it truly does work it just requires many different elements all working together at the same time to get the job done right. There are many different physiological elements that fall into making a website work how it is supposed to and many businesses don’t realize that testing is very important. Moving elements around on the website requires some time and patience. When you make a change that affects the user experience you have to give it some time to see how things work. Ideally 6 months should give you a good understanding but if you have to cut it down, 2-3 months should give you somewhat of an idea on how the changes are starting to pan out. The important thing is to not get hyper and make changes too quickly. You have to let the changes mature and over time and you will get a grasp on what is working and what isn’t.
Don’t shoot your SEO in the foot because your website might be structured poorly. If you are watching your analytics information and you clearly see that visitors are coming to your website the problem is with your business and not with the search engine marketing.