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How Well Do You Mesh With Your SEO Firm?

Writing by Nick Stamoulis

Finding the right search engine optimization firm or consultant is a very important step when you finally decide you want to get your search marketing efforts ramped up. The marriage between search engine marketing firm and client needs to be a warm and cozy one. You are a team working towards a common goal and if you can’t get on the same page right from the beginning you might find that it is a long and bumpy road.

Here are some helpful things to look for in an SEO firm:

Communication: Everyone has a different philosophy when it comes to communication methods. How well does your partner communicate with you? When you leave a phone message or send an email is there a reasonable amount of time between responses? The SEO vendor should respond during reasonable business hours but you have to be realistic, you can’t always get a call back or email within a few minutes.


Product Deliverables: How does the SEO company or freelancer deliver their data to you? Is it few and far between? Do they give reports? This is important so you understand what you are spending your money on when it comes to marketing your website. If you are not fully prepared as to how the deliverables are presented you could find yourself in a heated discussion down the road which could jeopardize your business relationship.

Who Is Your Go-To Person? Find out if you have a customer service department to deal with or if you have a dedicated account manager that handles your account. This could make a big difference to how your questions and concerns are resolved down the road.

Having a great relationship with your search engine optimization firm or SEO consultant is very important for the longevity of your relationship. Yes, it is about getting great results with your SEO program, but having a great relationship with your SEO firm is essential. You are going to be spending money with this partner and you don’t want to have to shift gears down the road in order to find someone else that can handle the job. Find the right partner now so you can rest assured that your online marketing efforts are truly being satisfied.

9 Responses to “How Well Do You Mesh With Your SEO Firm?”

  • Ray Smith says:
    December 23, 2010 at 7:12 am

    Very well said Nick, it’s an marriage between search engine marketing and client, also both has to be very trustworthy to each other. Offline contacts also plays a great role in online business.

  • Nick Stamoulis says:
    December 23, 2010 at 11:54 am

    Hi Ray,

    Thanks for reading and your comment!

    Have a good offline relationship with your SEO firm is also essential!

    Take care,
    Nick

  • SEoWebtech says:
    January 26, 2011 at 4:53 pm

    Nick again great Idea to explore with all readers..I really love to read your Blog.

    Thanks!

  • Jay Spann says:
    January 26, 2011 at 8:33 pm

    Nick, I completely drop the ball sometimes in regards to providing feedback to my clients. That was a great little reminder. Thanks! I’ll try to do better I promise.

    Jay

  • Jacob Stoops says:
    January 26, 2011 at 9:20 pm

    I would also say that it is important that your SEO firm (or any vendor) plays nice with other vendors or your internal people. For example, sometimes the SEO firm has to work together with the web vendor to make changes to the site, etc. It is important that they can interact in a professional manner to give you the results you’re paying for.

  • Nick Stamoulis says:
    January 27, 2011 at 10:26 pm

    Hi Jacob,

    So very true! Thanks for bringing it up! It is essential to “play nice” with others! :)

    Take Care,
    Nick

  • David Nguyen says:
    February 23, 2011 at 2:50 am

    Great article and so true. We go out of our way to communicate with clients. They are paying us money to do a job. We send regular updates on work we are doing and all customers receive a monthly report.

    And as Jacob says communicating with website developers etc is integral to doing the job properly. I wont pretend that this is always easy but we try hard to work with everyone.

    The object is, after all, to provide a great service to customers and to see their sites ranking well.

  • Dave Abernethy says:
    February 23, 2011 at 10:55 am

    A few “to do’s”

    Do – take the SEO’s advice seriously
    Do – not then complain about lack of results if you don’t follow their advice…
    Do – not take ages to implement site changes – why should the SEO give your work priority if you don’ t implement the results likewise?

  • Nick Stamoulis says:
    February 23, 2011 at 11:35 am

    Thanks Dave for reading and including your “do” list when working with an SEO firm.

    Take Care,
    Nick

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