SEO, really good search engine optimization, is not easy. It takes time and patience. You have to do the proper amount of keyword research, narrow down the right keywords and determine which ones you want to target and then design and write the content for the landing pages. It isn’t easy.
Many companies try to do their own optimization work. If you are one of those companies and you are relying entirely upon your search engine marketing skills to get clients then you might be waiting a long time. That’s because ranking each page of your website well in the major search engines is a long-term strategy. It isn’t like you can put a website today and rank well for all your key terms next week. It might be a year or two before you capture the key phrase you are looking for and it largely depends on your industry and the competition.
Why am I telling you all this? Because while SEO may be difficult to perform, it is necessary. And if you do it your self then you are putting your business at risk. How many hours will you spend trying to optimize your website for your keywords only to see that it will take a year or two before you see any results? Go into it with realistic expectations and please think long term.