If you have ever attempted to conduct your own search engine marketing campaigns you may have quickly figured out that sometimes having someone to bounce ideas off of is a good thing. You might know your business inside and out but sometimes you could be missing out on that great idea that someone has bottled up inside of them. If your business has other employees you could have some great online ideas just walking around every day. Oftentimes, employees have great ideas but they are just a bit timid to offer them.
Here are ways to have 2 SEO heads (or brains) help your SEO efforts:
Have weekly or monthly meetings
Employees like to feel important at any organization. Meet with your employees and talk about your plans to grow your business online and see who has any input on the process. For all you know you might have an employee that really enjoys the online space and could be a great asset to your search marketing journey.
Put out contests
Put out a contest for the best internet marketing idea and if it gets implemented that person receives a few extra vacation days or a gift card to their favorite restaurant. Whatever it might be, get your team involved and feeling like they are a part of the input process that allows the business to grow. Employees love contests because it sometimes breaks up the mundane work day and it might offer you a very valuable website marketing idea.
Maybe people have ideas but don’t want to reveal their name. Make an anonymous suggestion box where individuals could submit their ideas. Sometimes people just want to get an idea off of their chest but don’t really care about the recognition surrounding that idea.
Search engine marketing for most companies is really a group effort that usually requires more than one person applying ideas to how a business can grow online. Get your surrounding team involved and not only will your business grow in the right direction, but your company morale will really reach new heights.