Search engine optimization has taken on so many different meanings over the years and it is hard to put your finger on one single definition to best describe it. To some companies and businesses it means very different things depending on what a company’s online goals are.
Here are some different areas of measurement that other businesses look at when confronting SEO measurement:
Increased Traffic - Search engine optimization is the process of creating inbound streams of targeted web traffic. It is important to acknowledge increased traffic numbers from search engine optimization along with any other measurement tools that you are using.
Increase Visibility - Increased visibility is also an important byproduct of conducting any search engine optimization campaign online. In essence, SEO & SEM is really designed to increase a business’s visibility online while improving their chances of sending visitors to their website.
Increased Links – Increased links is the holy grail of link building and SEM, but some businesses simply want to increase the number of links regardless of what they do or where they sit. This typically occurs for companies who already have a strong online presence and simply want to maintain that presence by keeping their link building efforts moving forward.
Increased Branding - With strong online branding being such an important part of today’s online business world it is important to some people to just proactively brand their company or business. Building up their company name is really the most important thing to them when it comes to search engine marketing. Good solid branding can often times cover all of the points mentioned above when done correctly.
Increased Sales - Increased sales is most likely the goal for many who conduct online SEO, but it is important to realize that there are certain steps that need to be in place prior to seeing an increase in revenues. Your website needs to be positioned 100% for this to happen how you would like it to and you have to have some sort of brand recognition behind your name.
There are different stages when it comes to search engine optimization and it is important to understand that different things can occur from a properly executed search engine optimization campaign.