Wow, how far the SEO industry has come in just a short time! Years ago on-site optimization would allow your website to be visible almost immediately and now some industries truly have to spend a great deal of time and energy to become visible in their search categories but don’t let that scare you. Over time what will happen is that all the bad apples will get weeded out of the system and the businesses and website looking to do it right will be left behind.
If you are not happy with your search engine optimization or marketing let’s take a look as to why things are happening?
The search engines are changing and so are their algorithms keeping the SEO industry on their toes at all times. What might have worked last year might not work next year. The technology of what we do is rapidly evolving to the point where many business owners are simply having a hard time just keeping up with everything. You have to roll with the punches of the industry otherwise you will be left behind. Education is key to what we do.
There are continuously more and more websites, web pages, content and social platforms creating more and more distractions online in the search results causing more clutter to cloud a website visitor’s vision. Some people are under the impression that they need to put out more in order to stay competitive and that thought process is what is bogging down our online space.
Plain and simple people are changing also. The way people shop around and make purchases have evolved into something much different than it was 3 years ago. People and business mindsets are in a cost cutting mode and have been for a while so it is not entirely your lack of visibility in the search space that might be causing problems for you.
You have to be able to change with our industry otherwise you are going to have a hard time keeping up with all the advancements. Don’t get left behind and start educating yourself on everything that is occurring in our search marketing industry.