Human nature being what it is, we are always looking for that little extra edge, the shortcut that will get us ahead of the rest. Search Engine Optimization is much like an Olympic sport, you can train hard, put in the extra work; and, if everything comes together on the day, you can strike gold.
You can of course try a few short cuts. EPO or a similar performance enhancing substance. Rather that training harder, you let the chemicals do it for you. In SEO, this is known as ‘black hat’ techniques.
Some smart people undertake both. They work hard to get fit, and then add a little extra to boost their performances. Sure, they win gold, often in world record times. However, as time is starting to show, the performance enhancing tricks are being revealed and the reputations, the gold medals, and the income from sponsors is gone out the door.
The moral to this story. There is no magic bullet!
SEO is like training for an event. You work hard on your site to deliver ‘white had’ optimization strategies that bring you to the finals; you are there ready to win. With SEO, while first is nice, anywhere on the front page of the search results for your keywords is a win.
Rather than look for the magic bullet, spend your time developing what really counts. Good keyword selection, content, and link building strategies. You’ll bring a home medal of some sort – a medal that will last and not be stripped from you at a later date.