Search engine optimization is one of those things that if you are starting it up now you might be a bit late to the party, but at least you got there. It is important to really get started as soon as possible and get things going with your SEO efforts because each day a business waits to get active in the search engines is another day your competition might be really ramping up their search engine marketing efforts slowly stealing away valuable visitors away from your business. In today’s marketplace, businesses large and small cannot wait before they concentrate on their SEO program.
Here are some things that can happen if an established company waits on building a solid SEO program:
1. Time: SEO is a very time intensive effort that really requires patience so the longer a business waits with their website the longer it takes to really see results. SEO is a lot like planting a seed and watching it grow so if you want to see results from your efforts they are not going to happen over time. There are cost effective ways to get things started if you are on a budget so at the very least it is important to get the ball rolling. Many businesses are under the impression that search engine optimization works immediately or soon thereafter and this couldn’t be further from the truth.
2. Loss of Sales: Not performing search engine optimization efforts for your business or website will result in a direct loss of potential sales. I don’t care what your business is if you are trying to promote yourself online and you have some sort of business to offer whether online or through a brick & mortar you will benefit from SEO in some sort of way. A loss of potential website visitors is a loss of potential sales in my book. The opportunity costs of not getting active in the search engines for some businesses could be very high and almost painful to discuss.
3. More Competition: All it takes is another few websites to pop up in the search engines and start promoting themselves through a variety of search engine marketing efforts and you might really get buried into no mans lands in the search results. Not to mention your potential customers that could be lost to this newly found competition. More and more people in today’s marketplace are really starting to head online for newly found streams of income. It is important to realize that the potential for your space to get crowded online is very possible. If it hasn’t gotten busy already image if a handful of new competitors move into your space in the search engines and bump you out of the way? What would that do for your business?