One thing that is often overlooked by search engine optimization experts when putting together a strategy for SEO is what is being talked about in social media. A lot of times, social media conversations can be a clue to what is hot right now or what might be hot tomorrow or next week (or next month). Of course, there are a few tools that can help you measure the social media conversation.
Here are a few social media related tools that I recommend:
- Twitter Trends – Twitter is hot, but it’s not just about what’s going on right now and who’s talking to whom. Twitter Trends can tell you what’s rising and what’s falling. If you see a topic rise to No. 1 fast then fall off the top 10 list the next day, it’s a passing fad. But if you see a trend linger in the top 10 for a few days then there may be something more to it. Twitter is popular and gaining in stature. Don’t ignore Twitter Trends.
- Google Trends – Good Trends isn’t social media, but it can shed light on social media conversations by letting you know what search trends are hot. Compare Google Trends with Twitter Trends and a few other tools and see what compares.
- Technorati – Technorati always sheds light on what’s being talked about, especially in the blogosphere. If a lot of bloggers are discussing it, Technorati knows and will report it.
When planning your next optimization campaign, take a look at social media trends and see who’s talking about your topic. You might be surprised and find some unique opportunities.