Comments on: SEO or PPC: Can Your Business Survive Only On Pay-Per-Click Advertising? http://www.searchengineoptimizationjournal.com/seo-or-ppc/ Mon, 13 May 2013 21:06:04 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: namecritic http://www.searchengineoptimizationjournal.com/seo-or-ppc/comment-page-1/#comment-884 namecritic Fri, 03 Aug 2007 07:13:30 +0000 http://www.searchengineoptimizationjournal.com/2007/07/26/seo-or-ppc-can-your-business-survive-only-on-pay-per-click-advertising/#comment-884 Apples and oranges Nick. Both are important. You need to get good organic listings, but doing that ethically takes time. While you woirk on organic listings, ppc and other methods of getting people to your website are essential to your success.

Then, when you are on the front page of google AND also have the ppc ad on the right, you are optimized for traffic.

80% of people click on the organic listings rather than the ppc ads.

So if you only go organic, you ignore 20% of the traffic you could be getting.

If you only go ppc, you ignore 80% of the traffic you could be getting.

Ignoring either one is like me saying to you, “Here’s a dollar” and you replying, “No thanks, I already have one.”

]]> By: michael Wilson http://www.searchengineoptimizationjournal.com/seo-or-ppc/comment-page-1/#comment-876 michael Wilson Thu, 02 Aug 2007 14:56:03 +0000 http://www.searchengineoptimizationjournal.com/2007/07/26/seo-or-ppc-can-your-business-survive-only-on-pay-per-click-advertising/#comment-876 I agree!

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