PPC is here to stay though and certainly not just as an entry level. We all want organic search listings that send us free traffic. However, while doing business online is certainly different than doing business offline, one thing remains the same.

You need to advertise. PPC is a great way tio advertise because you can track your results better than with other forms of advertising and you are advertising directly to users who typed in keywords related to your product.

Simply advertising on other websites is much less targeted in most cases.

I’d also add that PPC makes a ton of sense for lead acquisition for offline services.

I wonder how big the pool of people is who “have been successful with other Internet marketing models and you’re ready to expand”. I would seem to me that PPC is more typically the entry into internet marketing models, since it is fairly simple, controllable, and scalable.