Not all search engine optimization companies and professionals are the same. The industry is jam packed with lots of companies and individuals performing a variety of search engine optimization activities but unfortunately, not all companies are considered equal.
Here are some questions that you should ask an SEO professional before you hire them:
Do you outsource your work? It is important to know where your work will be conducted and with whom when you pull the trigger with a company. Companies that outsource their work are not necessarily bad, but quality work and details are very important. Make sure that they can handle it.
Will you reveal your SEO efforts? You should be able to clearly see what is happening from an SEO stand point with your company. You should know exactly what is being worked on and when.
Can I ask questions when I have them? You should be able to know that if you have a question surrounding your search engine optimization campaign that you are able to ask and receive an answer within a reasonable amount of time. On the flip side, don’t expect to spend hours with your SEO professional every day. If that’s the type of pro you are looking for, then you might want to hire an in house SEO expert.
Are you following search engine webmaster guidelines? You should know that your campaign will not get you banned from the search engines and that all guidelines are being followed very closely.
What is your search marketing experience? You should be able to understand the background of your search engine marketing company or professional.
Are you willing to split the monthly work? Sometimes it is important for the company looking to purchase services to conduct writing as it might be very niche or highly technical. A search marketing company should be very flexible.
How flexible are you in general? Every business requires a certain degree of flexibility and at times it is important that an SEO company offers a little bit of flexibility.
What industry organizations and associations are you part of? There are many industry associations that exist in every industry and it is important to understand what associations your person or company is a part of.
Don’t be scared to ask your potential SEO company questions upfront. You should ask as many questions as you can in order to determine if they are the right company or professional for your business.