The days of taking a cookie cutter approach to your SEO optimization are over. You need to be aggressive with everything you do now online so it is important to go above and beyond the typical cookie cutter approach when it comes to marketing your website online. You have to really test SEO efforts and try new things to see what might work better or worse. Every industry has a great deal of competition online so it is important to do everything you can to really stand out in your specific marketplace.
Try these efforts to help increase the effectiveness of your search engine optimization efforts:
Meta Tags: Meta tags are nothing new. You would not believe how many websites I come across where only 30 of the 60 recommended characters are being utilized. Out of those thirty a good portion is just a company name. There is a significant amount of room for improvement if only 30 are being used up. You want to maximize the 60 character limit for the meta tags and the 160 character limit for the meta tag descriptions. Don’t short change yourself by not maxing out these locations for keywords and useful text. Meta tags don’t create rankings but they do guide your website to the direction of the right audience so make sure you have a very strong emphasis on your meta information.
Profiles: Don’t just launch a business profile and walk away from it. Fill it with some nice raw data and information. You should have every field always filled in with something pertaining your business. That doesn’t mean to jam keywords into fields where it doesn’t pertain but fill in the information where it calls for it. Every piece of text within your business profiles is an opportunity for the search engine spiders to read so if you are going to spend the time to launch a variety of business profiles make it worth your time.
Social Tools: We all know that social media is a rather large beast and I am not going to sit here and tell you need to be a part of it but now that search engines are really starting to display rich snippets of social information in the search results it is important that if you are using the platforms you try to use keyword rich text to get your point across. Using filler text will not help your snippets reach search engine visibility if it should happen to make it into the search results.
SEO requires taking that extra step and really thinking about each and every move you are making in the search engines when marketing yourself or your business. Think outside the box and go that extra step and over time you will increase your potential to appear in search results.