There are no quick fixes when it come to search engine optimization. Let’s get that straight right now. You have to have some patience.
This is perhaps the single most important thing to remember about SEO. It’s also one of the things that gets so many marketing, webmasters and business people hung up about our industry. In our fast-paced “want it now” society there is a tendency to expect instant results from everything – even SEO efforts.
The fact of the matter, however, is there are no quick fixes. SEO is a slow, steady process. No website rises to No. 1 rankings overnight. There are several reasons for this:
One reason it takes a while to secure respectable search engine rankings is because of the age factor. The search engines favor older and trusted websites. Fair or not, they do. But it makes sense why they do. It’s a lot like paying your dues. In order to prove that you have credibility and authority in your niche you have to pass a few hurdles. This mimics real life where people seldom start at the top; you start at the bottom and work your way up. So too do you start at the bottom and work your way up in search engine rankings.
Another reason it takes a while to rise in rankings is because of algorithmic preferences the search engines have for certain elements important to SEO. Links, for instance. It takes a while to build up a good relevant link portfolio. It doesn’t happen overnight. You have to spend the time to find the right links, the right mix of links, and the right quantity/quality combination of links.
Then there’s the content. One page of content will seldom push your site up in rankings. But if you keep building on your content and update your website with fresh original content periodically, that will help you. Still, throwing up ten pages of content in ten days is a start, not a reputation. Build up your content over time and you increase your chances of having those desired rankings.
SEO is a slow, steady process. It’s not an overnight success story. Do yourself a favor and don’t treat it as such.