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SEO Is A Slow and Steady Process

Writing by Nick Stamoulis

There are no quick fixes when it come to search engine optimization. Let’s get that straight right now. You have to have some patience.

This is perhaps the single most important thing to remember about SEO. It’s also one of the things that gets so many marketing, webmasters and business people hung up about our industry. In our fast-paced “want it now” society there is a tendency to expect instant results from everything – even SEO efforts.

The fact of the matter, however, is there are no quick fixes. SEO is a slow, steady process. No website rises to No. 1 rankings overnight. There are several reasons for this:

One reason it takes a while to secure respectable search engine rankings is because of the age factor. The search engines favor older and trusted websites. Fair or not, they do. But it makes sense why they do. It’s a lot like paying your dues. In order to prove that you have credibility and authority in your niche you have to pass a few hurdles. This mimics real life where people seldom start at the top; you start at the bottom and work your way up. So too do you start at the bottom and work your way up in search engine rankings.

Another reason it takes a while to rise in rankings is because of algorithmic preferences the search engines have for certain elements important to SEO. Links, for instance. It takes a while to build up a good relevant link portfolio. It doesn’t happen overnight. You have to spend the time to find the right links, the right mix of links, and the right quantity/quality combination of links.

Then there’s the content. One page of content will seldom push your site up in rankings. But if you keep building on your content and update your website with fresh original content periodically, that will help you. Still, throwing up ten pages of content in ten days is a start, not a reputation. Build up your content over time and you increase your chances of having those desired rankings.

SEO is a slow, steady process. It’s not an overnight success story. Do yourself a favor and don’t treat it as such.

13 Responses to “SEO Is A Slow and Steady Process”

  • John Allen says:
    November 17, 2009 at 2:43 pm

    Slow and steady wins the race. Too often business owners want to buy “SEO”. It’s clear they view SEO as singular event on a timeline, like painting a room. It’s difficult to explain that is is a process, more akin to building room. There are many elements involved and that the benefits will not be realized overnight.

  • Louise Desmarais says:
    November 17, 2009 at 4:41 pm

    Absolutely correct! This is such a difficult concept to grasp for many – SEO takes time and patience. Not to mention that it never really ends. Look away for a length of time, and all your work could fizzle out.

  • Nick Stamoulis says:
    November 17, 2009 at 5:46 pm

    Hi John,
    Well put, people often times want to “buy” SEO when they should be earning the results by being different and a trusted leader in their industry as they build their business online. Thanks for the comment!

    Hi Louise,
    So true! If you look away all your hard work could fizzle out…thanks for stopping by!

  • GJ Bramer says:
    November 20, 2009 at 9:04 am

    In general all true. Luckily whe’re based in Holland where it’s still possible to get websites on the first page of Google (NL) within weeks ……………
    While setting this up, clients think their postion will there be forever and they don’t see they got to keep continuing working on SEO and thus after the “downfall” they come crying for more.
    Then starts the steady, long lasting process.

    Thnx for your insights!

    GJ Bramer

  • Nick Stamoulis says:
    November 20, 2009 at 9:56 am

    Hi GJ,
    Thanks for the comment! Yeah, it was many years ago that Google US acted this way…that is so true about the downfall…

  • Dennis Cook says:
    December 29, 2009 at 1:18 pm

    Hi Nick
    Thanks for the encouragement. I am owner of a small guest house business, and have been working away slowly at SEO as I learned from websites and blogs such as yours that have willingly provided help and knowledge. I have increased my traffic following your tips by more than 400 % in 9 months. A heartfelt thanks for all your shared knowledge.
    Best wishes for a successful 2010
    Dennis

  • Nick Stamoulis says:
    December 29, 2009 at 2:26 pm

    Hi Dennis,

    Thanks for being such a loyal reader and for your find words.

    It is great to hear about your SEO efforts, it is good things like your comment that keeps me loving my job :)

    Thanks & Happy New Year!
    Nick

  • Website Promotion Blog says:
    December 31, 2009 at 1:15 am

    This could be the single most important fact about SEO for those who order it. Some people think of it as some magic that you put into effect by some code manipulation or so. Then, they want the result quickly and effectively.

  • Nick Stamoulis says:
    December 31, 2009 at 7:05 am

    Hi Website Promotion Blog,
    This is exactly correct, it is human nature to make things move faster especially when it is your business on the line. SEO unfortunately does not work this way…thanks for the comment and happy new year!

  • Jennifer says:
    January 8, 2010 at 5:54 pm

    I finally got page rank today! Google sees me as being of an importance of 1/10. Not bad for someone who learned it all from trial and error and helpful sites such as this!

  • Nick Stamoulis says:
    January 9, 2010 at 7:37 am

    Hi Jennifer,
    Thanks for sharing, I think Google might have started the “caffeine” update…

  • Brett Widmann says:
    October 23, 2010 at 5:57 pm

    Thanks for the info. I agree 100%

  • Nick Stamoulis says:
    October 23, 2010 at 6:35 pm

    Thanks Brett for reading and your comment!

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