Thanks for reading and your comment. SEO as a “get found” function and social media as a “convert” is indeed right on the money. I also like to think of social media as a communication device, much like opt-in email marketing. And above anything else, trust is the name of our game!

This is a great post. I completely agree – businesses today must optimize both SEO and social media. This is a broad generalization, but I like to think of SEO as a “get found” function and social media as a “convert” function. What I mean by this is that most people will find your business through a search engine, but they will decide to buy your service because they have interacted with you through social media networks like Facebook, Twitter or LinkedIn. The reason is that social media allows current/potential customers to develop a level of trust with the business. As Chris Brogan argues in his book “Trust Agents”, with the massive information overload Internet users are experiencing, trust is becoming online currency. Develop trust!