Proponents of the new Web or those who like to push social media as replacing search engine optimization like to point out that SEO is so easily gamed. And social media isn’t?
Let’s be fair (and frank). Anywhere there are humans there are people who are doing something wrong. But you’ll likely find others are trying to do it right. That’s the way it’s always been. Is SEO more easily gamed than social media? No. It is gamed a little differently and it frustrates searchers when they search for information at their favorite search engine only to be faced with spam. I understand.
But I really don’t think search engine optimization spam is any worse than social spam. Do you? When it comes right down to it, spam is spam. The question is, what can we do about it and where do we go from here?
I have faith in the search engines to catch most of the spam. I can’t say the same for social media sites. It seems the search engines are better equipped to ditch the spam in social sites than the social site administrators are. In fact, I think some of those sites are set up specifically for the spammers.
The bright side of life is this: Google has a way for you to report spam. If you see spam in Google’s search engine, don’t just complain about it. Do something about it. Report it. And the make the web a better place.