This is an actual email that one of my SEO clients received a few days ago:
I recently visited your website during a routine survey of sites which may be capable of higher search engine performance through Search Engine Optimization (SEO). Efficient SEO brings an increase in online sales or leads. I hope this information may be of use to you, if not then I apologies for any inconvenience caused.
So, here’s a summary of my findings on your site:
- Your Google Page rank is 0/10
- You have 0/10 back-links
- Your website has 0/15 pages indexed
I’m going somewhere with all this… I wanted to do my homework and research your website because I want to show you that I have applied some research to your website before contacting you with my proposal. We are in the business of offering 3 benefits for your website:
1) Diagnosing and fixing all issues with your website
2) Ranking your site to the top of the search results
3) Significantly increasing your online revenue levels.
Let me know if you would like to further information by email or we could schedule a call.
I look forward to your feedback
This is clearly a spam or fishing email from someone trying to drum up SEO business.
First off, rank position should never be used as a top SEO metric. The search engines are constantly tweaking the algorithm and looking for new ways to better personalize the search results. What you see and what your target audience sees in the SERPs are probably not same thing even if you both searched using the same keywords. In fact, the results you see on your work computer probably aren’t the same as what you would see on your lap top or home computer. The search engines keep track of search behavior to help personalize the search results. If you are logged into your Google account you’ll definitely notice a difference in the SERPs then when you aren’t logged in.
Also, you don’t know what keywords this spammer used to research your site. Of course your brand isn’t going to rank in the top ten spots for an unrelated keyword, but how is this person to know what your top keywords are? They don’t have access to your website’s analytics or SEO campaign so at best they are guessing what keywords you’re targeting with your SEO. I could say your website isn’t ranking well for “tree,” but that doesn’t mean your SEO isn’t working.
Even if you haven’t done any active link building at all, I’m sure your site has back links. At the very least you probably have a one or two social and business profiles that link to your site (like Facebook and Google Places), a few online press releases , a company blog that links back and so forth. If you’ve done any serious link building (blog commenting, video marketing, article marketing, guest blogging, etc) you know you have a strong link portfolio. How does this SEO spammer know how many inbound links your site has? You can view a portion of your site’s inbound links in your Google Webmaster tools account. While it might not show all the inbound links your site has, it will definitely show that you have a lot more than zero.
And your website is also properly indexed. If it wasn’t this SEO spammer wouldn’t have been able to find it anywhere in the search engines in the first place! If your site were de-indexed for some reason your traffic would fall off overnight (easily more than a 50% loss) and (hopefully) you’d notice that right away! Sites that aren’t properly indexed have either suffered a major penalty or their XML sitemap is out of date and new content isn’t being found by the search engines.
This is the kind of email that SEO spammers send out to dozens of website owners hoping to catch one or two unaware. Don’t fall for it!