Let me speak for the “dark side” if i might, I agree totally that the worst approach to someone you want a business relationship with is to use dishonesty. I also agree that everyone, including myself are inundated by solicitation and much of that comes from a less than professional approach.

So how do you get someone who does not know what they do not know to understand, generally it begins with a conversation, but since the signal to the potential prospect is filled with so much noise, getting through is tough. Most of us, offering services are truly capable of providing value to the growth of a clients business and some of us believe doing that at a fair price is the best business model. Amidst all of this is the prospect/person who is never going to be found in any relevant SERPs and needs help and direction which is likely to cost them. If they have a good business model they really do have the chance to compete with the big boys by professional services bringing their message to par.

So, my humble sales guy view is the idea of the spammer was partially correct, you should do your home work, you should know someone needs specific attention and where if you want to talk to them. The problem is someone could spend all day doing research on a site that desperately needs help and never get the chance to present that. I suspect that the attempt of this email was to gather a subset of prospects that realize they need help and are willing to get it and the conversation begins.

Being a sales person has never been tougher and the true value we can offer has also never been more profound. So my hats off to all of us who are out there in a consultative selling mode about solutions to help people see a little more of what they don’t know but might think they do.

Selling does provide a huge service when done correctly.

Thanks for reading and your comment!

I agree, it wears on you, especially when an SEO client asks you about a spam email like this!

Take Care,
Nick