No matter what kind of job you are doing, having the proper tools is essential to its success. The same is true of search engine optimization. But what are SEO tools and which ones are the right ones for you?
This question can be answered in many ways. The basic SEO tools, of course, are a keyword research tool and your text editor. Why is a text editor an SEO tool? Because in that editor you create your web pages. You design your page designs and you put your keywords and links to good use. But that’s a very basic tool and is a bit of a no-brainer. Unless you are building your website with a content management system, your text editor can be viewed as an SEO tool.
But there are other tools. Many SEOs use Google Alerts for research. By subscribing to alerts for your important keywords, you can keep tabs on what people are saying about those keywords and use that information to build a better website.
Another tool SEOs often use, and should, is a tracking and analytics tool. Which one you use is largely a matter of preference, but you should find one that you are comfortable with and use it. An analytics tool (such as Google Analytics or Go Stats) can be useful in helping you find new keywords to target and to hone your marketing by focusing on keywords that your site users focus on in searching for information on your site. There are multiple uses for a good analytics tool, but every SEO should have one.
Link checkers are another SEO tool often found in a webmaster’s arsenal. The link checker is useful in making sure that your site links remain unbroken and actually lead somewhere.
Are these all the tools that you will ever need to perform SEO on your website? No. There are plenty more that you might find useful. But suffice it to say that with no tools at all you are likely not to succeed in your SEO efforts or your online marketing efforts. With the right SEO tools, you’ll be much better equipped to handle your website’s needs.