All website owners who understand the importance of search engine optimization and having a successful running website at some point are faced with a rather large dilemma, SEO or user experience? Often times those tools and gadgets that really help in increasing a user experience harm on-site search engine optimization efforts in a great way.
In a perfect SEO world everything would be black text on white background but in today’s marketplace that just won’t be enough to really convert website traffic. If the game was just strictly all about rankings and rankings prevailed as the leader than this would be all fine and dandy but we live in a time where branding elements and unique presentation are very important to the whole landscape of online success. There are ways to keep your fun widgets and images clean so that the SEO of your website is not jeopardized. A user experience is very important and goes hand-in-hand with all search engine marketing efforts. If you spend the bulk of your energy focusing on driving targeted traffic to your website and forget about updating your user experience your external marketing efforts will not reach their full potential. If your web traffic does not enjoy their experience on your website they are simply going to leave and not come back.
Take the time and research what your audience would like to do once they arrive at the website. You have to know and understand your audience a great deal before you can create a great user experience for them, if your audience doesn’t not enjoy a certain website or communication element don’t make it a focal point on your website. Keep your website scripts clean, too many scripts acting on a website can slow down load time tremendously and really hurt your onsite SEO efforts. Make your user experience clean and efficient. If there are elements you know you don’t need don’t use them on your site. Funnel your web traffic exactly down to what you want them to do and keep your approach interesting yet technically appropriate so that you do not affect your rankings or potential search engine rankings. A successful website has many successful elements and ingredients working to its advantage. Keep those elements clean and efficient.