A previous post referring to the benefits of linking out created a number of comments. What is important in the modern internet world is to realize that we are not in a vacuum. SEO cannot be done entirely alone. By its very nature, link building, one of the essential components of SEO, requires the involvement of many other website owners.
Every website has business or strategic partners. They may not be active partners; in fact they are often partners without even knowing it. If you run affiliate ads, you have formed a partnership. If you sell products, there will be other products that may complement yours. For example, if you sell cleaning detergents, there are other sites that sell cleaning hardware. While there is no formal relationship, there is an informal one. The minute you link to them, or they link to you, you have formed a search engine optimization relationship.
These relationships should be fostered. We are being reminded every day that the new world web is all about socializing and building relationships. Link building strategies now form a part of that relationship building and often the link itself is not just a blogroll type link, it could be in the way of a banner or perhaps even a marketing link promoting one another’s products.
The web is becoming a crowded place yet many website owners feel isolated. They needn’t. Find your partners; build a relationship with them; and let links develop naturally. Overtime you will find you have developed a large network of related websites and your offsite SEO becoming easier every day.