Yesterday we discussed Rand Fishkin’s video about the future of search engine optimization and made some notes on it ourselves. But the big question – and the big comment made by Rand – was this: Search at its core won’t change. But why?
I think there are some fundamental reasons why we can expect search to remain pretty constant for a number of years ahead. The first reason being who built the Web the way it is right now. Yes, that’s right. Google.
I’m not going to say that Google is perfect. I will say that before they came along, no one dominated search. No one. And it was pretty much a given at that point that you couldn’t do the kinds of things in search that Google is doing right now. Before Google, no one thought to count back links and use them to analyze the quality, or authority, of a website. But that’s what Google did and is still doing today.
While the Google back link algorithm isn’t exactly the way it was back then, the fundamental core principle is the same. Google has improved upon a good thing. And other search engines have followed suit to a degree. Now what?
Google continues to improve. Again, they’re not perfect, but they do good with delivering the information that we ask for – with some imperfections. But they’re still the market leader. And for good reason. Until someone comes along to prove that Google’s way of doing things isn’t the best way, I don’t see the fundamental principles of search changes much. And I think that’s what Rand Fishkin meant when he said it.