A buddy of mine said that two SEOs with different approaches working together on the same project is like Obama and McCain working together to solve the Iraq issue. Is that true? Can two search engine optimization experts with different ideas about optimization work on the same project together?
First, can two SEOs disagree that much? Isn’t SEO pretty much a science? Don’t all roads lead to Rome?
As much as many of us would like to believe that white hat search engine optimization is an exact science, it isn’t. There are likely as many solutions to a problem as there are search experts working on it. Sure, some may be better solutions than others, some more effective than others, but at the end of the day a solution is a solution. It either works or it doesn’t. And for many problems, there isn’t just one answer. There could be multiple approaches that work.
It’s a bit like building a house. Two different architects could design a house and it will look completely different. Neither is wrong, they are just different. Two contractors could take the same blueprint and approach building that house from different methodologies. It will still look like the same house when it is finished, but they just approach the task differently. I’m not saying that one starts with the foundation and the other starts with the roof. It isn’t that drastic. But one could start on the living room and the other on the kitchen and still build the same house.
In SEO, there are principles that cannot be ignored. But that doesn’t mean that every SEO following those principles will do things exactly the same. If you are planning to use two different SEO companies on the same project, keep this in mind. Don’t create conflict where it isn’t necessary. Pick a plan and go with it.