SeRoundTable has a series of live blog posts from the SES at San Jose that is currently underway. Some of the articles are quite fascinating and really worth a read. What is particularly fascinating is the difference of opinions between SEO professionals on a range of topics.
Some of the best topics from day three include:
Black Hat / White Hat: Playing Dirty with SEO: An amusing banter on this topic that really didn’t define white hat or black hat. If you read between the lines, many appear to be gray hat!
Duplicate Content & Multiple Site Issues: an interesting discussion particularly since Google claim that this is no longer a major issue. The general consensus was that duplicate content is a major issue and should be dealt with. They also discussed various techniques to resolve duplicate content issues.
Link Building Basics: This is an excellent discussion and well worth reading. I like the statement that link building is not developing links to a site or page, rather, it is a link to a document.
SEO Through Blogs & Feeds: If you have a web site but don’t have a blog then I suggest you read this discussion. The support for blogs and what they can do for a website was strong. They pretty much back up what we have said about blogs for quite a long time now.
There are many more transcripts of the conversions which will help to clear some of the air around search engine optimization and what it can do for your site.