Many new webmasters wonder why they don’t show up in search engine results right away. The reason is quite simple. No one trusts you yet.
Before you can build up trust within your target audience, you must first build trust with the search engines. How do you do that?
- Start with on-page optimization
- Build links gradually, not all at one time
- Seek constant improvement
- Don’t buy or sell PageRank
- Offer a positive user experience
- Don’t just focus on SEO, work on building traffic through equitable and ethical relationships
- Be consistent
- Make sure the search engine know you are in it for the long term
Search engine optimization is a long-term strategy. There is no short-term get-it-there-quickly solution, nor should there be. Site age is important because if the search engines know that you are in the game long term then they know that you are committed to constant improvement and excellent user experiences. The search engines want their search queries to provide a useful and relevant experience to searchers. When that happens, websites that make it happen will be rewarded.
If the search engines believe that you have set up a site for short-term gains when the SEO game is a long-term playing field then they won’t treat you the same as they do a site that has been online for ten years and has built up authority. That’s what you want to be – an authority. Don’t take shortcuts, learn the rules of the playing field, and jump in the game long term. Otherwise, you’re not really serious about ranking well and web business. The search engines know it.