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Small Business Branding Tips From Three Corners Of The Web

Writing by Nick Stamoulis

Google Website Optimizer is a pretty useful tool. Don’t you think? Now, after a year, they’ve added a snazzy new A/B split tester. If you’re inclined to running A/B split tests, I’d put this on the essential tool list.

Mr. SEO was interviewed by Kevin Levi at Small Business Branding and he tells us how to use SEO to brand your business. He has some pretty useful tips on link building, using SEO tools (he recommends Trellian and Overture), and putting the right keywords to work for you.

Over at Search Engine Land this morning they’re talking about how to brand a small business online. The thing that stood out in my mind in this particular blog post was this small paragraph:

Let’s look at this from anther angle. What is the effect of branding on an unknown audience? The most effective branding is not in the number of people you reach, but in the number of times you’re able to reach any single person with your brand.

There’s no doubt you can, and should, brand your business if you intend to do any business online. Branding is perhaps more important online than off line – at least, for small businesses. So how can you use these three little tidbits to brand your business online? Here’s how I’d suggest:

  • Do some keyword research in your niche
  • Study your competition (what are their strengths and weaknesses?)
  • Decide on which keywords you want to use for your website
  • Build your web pages, two pages for each keyword
  • Use Google Website Optimizer’s A/B split tester to see which web page works best for your keyword
  • Make sure you use your keywords in such a way that you are associated with them
  • Finally, and this is vitally important, don’t try to be all things to all people – pick a target market and impress the hell out of them.

Share your small business branding tips. What are you doing successfully?

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