There is a thin line between being a good internet marketer and not being a marketer at all but rather a technical spammer. It still gets me how some of this “crap” can still appear in search results that has zero to no user value. You know those links that you open and there are 100 interlinked keywords, 47 blinking affiliate banners and content so painful to read you want to pluck your own eyeballs out. I don’t know what happened and where things took this turn, but that is just not marketing.
Let’s take a look at some efforts you should all avoid:
1. Title Tags: For starters your title should be around 60 characters long. Don’t stuff keywords all the way across the title tag so it actually runs off the page on the far right. This is not quality marketing, this is something my dog stepped in outside. Keep it clean and unique and your meta tags will do much more for you than the other method.
2. Interlinking & External Linking: Interlinking and external linking is a very important component of SEO but when your website has more links than content you have a problem on your hands. This is just a horrendous approach to marketing. If you do have a visitor that actually hangs out on your page for more than a few seconds with this approach consider that a victory. When abused this is an approach that is a turn off for most people.
3. Keyword Stuffing: Your website content should be easy to read and have the ability to walk your readers down a path through a story. Stuffing the heck out of your content with keywords making it impossible to read or spread your company message is a lose-lose situation across the board.
Web users have grown weary of these internet tricks and they don’t respond very well to it any longer. The days of spamming your website to achieve rankings is long gone. Even if your website uses these methods and your pages do actually rank the chances of them converting to an actual customer is going to be slim. Bad SEO will not get your business growing in any way.