Does Social Bookmarking Matter?

Writing by Nick Stamoulis Tweet

Does social bookmarking make a difference to your web business. The short answer is “Yes.” But it makes a difference to different businesses in different ways. How you employ social bookmarking makes a huge difference in how your business grows. Here are some of the ways that social bookmarking can benefit your business:

• Acquire new targeted traffic to your website
• Build inbound links to your website
• Promote your site to people who’d otherwise never see it
• Can make an unpopular site popular overnight
• Increase your RSS feed subscriptions
• Attract new customers or clients

Will social bookmarking do all of these things for every client? No. Again, it makes a big difference how you approach your bookmarking. If you use only one social bookmarking site then you may see a few of these benefits, but not all of them. You may see some benefits in limited measure. StumbleUpon, for instance, is a great source of traffic for some webmasters, but it doesn’t provide a do-follow link so your link building efforts will be nil. Other social bookmarking sites, however, may very well provide you with an inbound link even though you won’t get much traffic. The question you must ask yourself is, “What benefit do I want to receive from my social bookmarking?”

As far as search engine optimization goes, the most important benefit is the link building benefit. In a previous post we listed social bookmarking sites that use do-follow links. If you are looking for inbound links then I recommend those sites, but if you are looking for increased traffic to your website then I’d stick with the most popular social bookmarking sites. If you want a combination of benefits then add them all to your daily routine. Keep in mind of course that social bookmarking can take up a lot of time. Spend your time wisely.