Being social online is the new cool but for many entering the social media space online it is a daunting task. Many businesses still think they are very susceptible to a reputation issue if they say one wrong thing and the reality is you really have to screw up in the social space to tarnish your image if you are not a mainstream brand.
Some ways to turn your website into a social machine:
By adding share buttons to your website you give your audience the opportunity to share your content and information on a variety of other social networks. Many buttons have the ability to share your information through a large network of social platforms giving you extra coverage. Some good share buttons are the Share This and Add This buttons.
Facebook Like Box
A Facebook Like Box is a great way to start building up your Facebook fan page for your business. If you receive a generous amount of traffic or even just a few visitors a Facebook like box will allow your visitors to become part of your little community. Overtime that Facebook community will grow and expand leaving you with a new area to leverage for your business.
Incorporate a Twitter feed into your website so your visitors can see that you communicate on Twitter. Chances are some of them are there as well and they will want to follow you and see what you have to say.
Launch A Blog
Launch a blog on your website and leave the ability for others to comment on blog posts. If your blog posts have some stickiness to them you will see nice discussions start to build on some of them over time.
Turning your website into a social machine really just comes down to putting yourself out there a bit. The social space can be scary for entrepreneurs who are not use to the web marketing space but the reality is that there is not much to be scared about