Social media is sort of like a cake if you think about it. Every month you add new layers on top of new layers really strengthen your image and your brand. What kind of efforts do you like to include in your daily correspondence with your community?
Let’s take a look at some of the online communication efforts that should be happening that might not be right now.
Presentation Sharing: Presentation sharing is one of those things that people don’t pay much attention to but really should. Sites like Scribd.com and DocStoc.com are amazing places to post older presentations you might have sitting around. With the ability to leave links behind not only can you build up your community with the social aspect but the ability to generate some nice links and actually deliver targeted traffic to your website is really there.
Photo Sharing: Are you a business that does many social benefits, functions or fundraisers and you have lots of great photos sitting around? If you do than you should get them out off the hard drive they are sitting on get them into sites like Flickr.com where you can start applying those photos to a more social effort. Maybe you have a business that has machinery or products where you can take photos? For example a car dealership can keep a running log of photos of the showroom, service bays and employees and use those photos in a variety of the photo sharing websites.
Free Giveaways: This one might sound strange to you but if you are a business that has the ability to give something away do it. Post the message on your social profiles along with the variety of websites that offer freebies and free products and watch your community build very quickly. Do this step the right way and you could also generate a great deal of links to your website from other bloggers writing about your freebie.
Everyone seems to flock towards the Facebook and Twitter pages for all their social media marketing efforts but these above efforts are ones that not everyone always thinks about using. Incorporate them into your social efforts and watch your search engine optimization really strengthen over time.