Social media marketing should not be looked at any longer as a white elephant. Social media marketing is happening right now and all businesses need to understand the value and importance to incorporate it into their daily search engine marketing routine. You might think it sounds extremely difficult to slide in those efforts now but you might be surprised as to how easy it really is.
Do you currently write in your blog at least once or twice per week? A blog is perfect way for a business to get involved in social media. As you write your blog posts do you do anything with them? If you don’t you could be missing out on some great traffic not to mention additional search engine optimization benefits for your website. Remember that the search engines see almost everything you do to promote your business so taking a robust social approach will help strengthen your websites power over time. By dropping the link to your blog post in your Twitter and Facebook page you open the door to a whole new type of audience and web user.
Does Twitter still scare you? It shouldn’t. All businesses should be using Twitter in some way. I don’t recommend spending your entire day using Twitter but 30 minutes to an hour everyday will help you get some great exposure online. Start by just following your competitor’s followers for now. This is a nice way to give them a tap on the shoulder and just let them know that you are there and that you exist. This way you can really test the waters with slowly incorporating social media into your search engine optimization efforts. Over time as you feel a bit more confident and advanced you can certainly ratchet things up quite a bit. Social media is not something to be scared of any longer. Every search engine marketing campaign requires you to take an approach that assists in targeting your online social audience. Why wouldn’t you want to be visible where your audience is already hanging out? Start by setting up the profiles completely and filling in all necessary information and over time increase the amount of efforts you incorporate from a social level and you will see your web traffic increase tremendously.