Traffic to a website can often times take a great deal of time depending on what your timeline and expectations are. Everyone wants traffic fast but often times that is easier said than done. Pay per click advertising can be very expensive and search engine optimization is long term, so where do you start?
When approached strategically social media can often times bring in traffic fairly quickly at a relatively low cost compared to things like pay per click advertising. If you have a little extra time on your hands writing some content, connecting with like minds and pushing your message can entice very qualified visitors to come over to your website to see more.
Here are a few ideas on how social media can pull in traffic relatively quickly to your website:
LinkedIn: LinkedIn can be a nice gem for your business if you know and understand how to approach it. Find the groups in your industry and start becoming part of the conversation. Launch a blog on your website and use that content to push through the pages of your specific LinkedIn groups. Start a discussion? The LinkedIn groups allow you to be able to start a discussion where others can chime in and put in their 2 cents.
Twitter: It doesn’t take very long to start following other like minded people on Twitter. Unless you are a big brand or a celebrity people will most likely not start following you for any reason, give them a reason to want to hear from you. Start following them first and over time people will follow you back increasing traffic to your website. Do this every few days if you can and you will slowly start to see a great deal of that Twitter traffic start finding its way back to your website.
Social Bookmarking: I know, this is an ancient (maybe a few years old!) form of spreading your online message but it still works. You don’t have to be a power user on Digg or Stumbleupon to get some good traffic coming in. Stumbleupon often times can sporadically pull in heaping amounts of traffic you just have to take two minutes and drop your link into their website.
Social media is not expensive but does require a little bit of time which should be a bit more appealing than dropping thousands of dollars in pay per click advertising. Take a little time each day and you will quickly see that traffic making its way over to your website.