Should Social Media be a Part of your Strategy?
There are definitely many questions from a variety of businesses whether social media should play a big role in a search engine optimization strategy. Social media has really come through like a giant wave engulfing the business community and many are still not sure what to do with it. It is like being part of one giant party and if you don’t at least show up you could potentially be missing out on a great deal of potential conversations. It is important for every business to realize that the search engines are changing and evolving into something much different than they were 5 years ago or even two years ago sparking many marketing changes for many different websites.
Here is a helpful video that explains how Social Media interacts with SEO:
Social media made is a large piece of the puzzle now and it is important to include all aspects into an search engine optimziation strategy. Social media helps boost search engine optimization efforts in a great way. If you approach the strategy from a quality aspect it looks like a much better approach when you have a variety of social media conversation starting aspects rather than SEO loop holes that might generate decent rankings. Most social media profiles allow for one link to your website. That one link lets the search engines know that you are serious about building your brand online. Search engines have been changing for some time now shifting towards rewarding websites that really utilize all tools that might be available at their disposal. As the power of social media only grows larger and larger the importance of including this effort into any online marketing campaign will become even greater to the success of a website.
SEO has changed many times over the years mostly because the search engines have changed over the years. They will most likely change even more as time goes on. Search engines want to see businesses that are starting to take more of a quality approach rather than a quantity approach to their SEO efforts. This is not the only reason to want to include social media in your strategy. Search engine marketing is all about creating visibility and attracting new potential clients and customers to your business. Social media allows you to communicate directly with your potential clients and customers. Nowhere else will you be able to position yourself that closely to your audience without moving right into their living room. That alone should want you to shift your strategy to include a heavy dose of social media so you can get those important conversations started.
6 Responses to “Should Social Media be a Part of your Strategy?”
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This is one of the more intelligent posts I have seen recently about SEO and Social Media. Backlinks from social media sites and social media conversations look set to take on even greater importance as many of the paid for press look to place their content behind paywalls (and therefore vanish from Google’s link count. Nobody is yet sure of exactly how that particular scenario is going to play itself out but NewsCorp seems intent on having a showdown with the search engines and is encouraging other publication owners to do the same.
It should be noted though that simply working on your visibility and driving traffic isn’t a strategy it is a tactic and you overall digital marketing strategy should look at the whole customer journey from first contact through to first sale and then on to regular purchase and referral and place the customer at the heart of this using all the tools and tactics at your disposal.
Hi Aaron,
Thanks for stopping by and your additional comments and thoughts. You certainly nailed it right on the head when you said the overall digital marketing strategy is about the entire customer journey not just about getting visitors…thanks again!
SEO + SMO are the perfect blend for any digital marketing strategy nowadays considering than many tactics can be integrated in the mix. I still find it very broad when it comes to defining what the components of a social media campaign are. I would like to see some more of that since people tend to say that participating of Twitter, Facebook and other social networks are the campaign itself. What are other ways to bring social media in to the mix?
On the other hand, what’s the role of the SEO expert, keeping in mind that there are more factors to consider for a successful program? Is the SEO obliged to know everything about both (SEO & Social Media)?
Thanks for sharing.
Hi William,
You bring up some great questions! I personally think that it is the duty for an SEO professional to understand how to use and integrate social media as part of their on going SEO efforts. Thanks again for the comment!
At my company we implement SEO as a process which permeates all levels of content creation, and publishing. Everyone who touches our content or it’s delivery methods, IT staff, designers, editors, marketing researchers, content managers and PR staff are all trained in SEO methods and best practices. So we do not consider Social Media as part of SEO, rathter we view SEO as a component of developing and publishing content for all channels and platforms, which are in turn components of an overall E-Marketing strategy.
HI Matt,
Thanks for sharing your thoughts…it is great to hear how various people within your organization are on the same page with SEO best practices, which is truly important.