So, you’ve decided to start up a business blog. Good for you! Blogging is great from a search engine optimization standpoint. We all know that the search engines like new content, which is what every blog post that you post to your website will be. It also provides you with the opportunity to target more keywords by posting content based on those words. However, when it comes to blog writing it’s important to write to your audience and provide relevant and engaging posts. The goal is to position yourself as an industry expert and keep your readers coming back time and time again. After you’ve set up the blog the next step is to start writing! This is where some people may have difficulties. However, don’t stress. There are numerous things to write about.
Here are some blogging ideas:
If you’re working in an industry, you should know what’s going on. If you don’t, find out! Pay attention to the news, read industry magazines and other publications, and check out other people’s blog and forum posts. This should give you an idea of what’s going on. Write about it and provide your companies opinions and reactions.
A blog is a great outlet to reveal a new service or product that you offer. You can also notify your customers of a location move, branch addition, or new personnel that have recently been hired. Really, anything going on in the company is fair game.
While you don’t want to give away all of your “secrets”, you can use your blog to provide some tricks of the trade. This confirms that you know your stuff and can be trusted. It’s a great way to get customers or clients.
Guest Posts from Employees
These “day in the life of” blog posts can be written by employees from every department and at every level of the company. They can explain their background, what led them to your company, and what their duties are.
A blog is great way to show your personality to customers and prospects. It should be less formal than your website, but still appropriate and business-like. So what are you waiting for? Get to it!