Looking For Something To Blog About?
So, you’ve decided to start up a business blog. Good for you! Blogging is great from a search engine optimization standpoint. We all know that the search engines like new content, which is what every blog post that you post to your website will be. It also provides you with the opportunity to target more keywords by posting content based on those words. However, when it comes to blog writing it’s important to write to your audience and provide relevant and engaging posts. The goal is to position yourself as an industry expert and keep your readers coming back time and time again. After you’ve set up the blog the next step is to start writing! This is where some people may have difficulties. However, don’t stress. There are numerous things to write about.
Here are some blogging ideas:
Industry News
If you’re working in an industry, you should know what’s going on. If you don’t, find out! Pay attention to the news, read industry magazines and other publications, and check out other people’s blog and forum posts. This should give you an idea of what’s going on. Write about it and provide your companies opinions and reactions.
Company News
A blog is a great outlet to reveal a new service or product that you offer. You can also notify your customers of a location move, branch addition, or new personnel that have recently been hired. Really, anything going on in the company is fair game.
Insider Tips
While you don’t want to give away all of your “secrets”, you can use your blog to provide some tricks of the trade. This confirms that you know your stuff and can be trusted. It’s a great way to get customers or clients.
Guest Posts from Employees
These “day in the life of” blog posts can be written by employees from every department and at every level of the company. They can explain their background, what led them to your company, and what their duties are.
A blog is great way to show your personality to customers and prospects. It should be less formal than your website, but still appropriate and business-like. So what are you waiting for? Get to it!
7 Responses to “Looking For Something To Blog About?”
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You always write with purpose and sense, so once again thanks Nick, I’ve also tweeted this as I find on our site , Whitepapers/Blogs are very time consuming as I’m desperate to be both creative and intersting without the constant need to push the business down the readers throats. I also write articlkes for E-zines which is always a test as they don’t and won’t accept plugs and links in the body of the article. This makes you work harder but also creates a great sense of satisfaction that you have written something of value that isn’t just another ‘Ad’ for your business.
Thanks Geoff for reading and your comment!
It is always the toughest challenge to really come up with new and exciting ways to share you knowledge (through blog posts, articles, whitepapers, etc.) for me that is still part of the fun!
Take Care,
Nick
Thanks Nick! I am still learning all about social media, blogging and SEO. The guide lines in your article are very helpful. The challeng to be creative, interesting and informative are formidable! Onward nd upward!
Thanks again!
Thanks Clay for stopping by and your comment!
Take Care,
Nick
well the first email i’ve seen today when i opened my inbox and guess what i was wondering what to write about today. Thanks for the great ideas.
Helpful post, good information. Out of all the possible subjects to write about, especially in the IM niche, I think the best type are anything having to do with “secrets” and “tips”.
In my experience, these are two topics that are really good at getting people to come back for more. You can also add your blog post info into an auto responder follow up email series. Make all your posts do double duty!
Thanks Tina for reading and your comment!
Take Care,
Nick