However, ‘creative’ need not apply.
SEO is a system and one only needs to understand how the system works.
Getting ‘creative’ and going outside the system does not help.

The type of business does not matter once the keyword research is done.
All well seo’d pages follow the same pattern regardless of industry.
There are only a few spots on a page where the content is read and good SEO takes advantage of these.

The challenges and goals are identical across all industries.
Layout the page so that the visitor understands the relevance as it pertains to their search, and lead them to a call to action.
As a SEO, you are not dealing with industry niches as much as you are dealing with the people who visit the page.

best,
Reg
nbs-seo.com