StepRep is a new reputation management tool aimed at keeping an eye on what the search engines are saying about you or your business with information including the social networks such as Twitter. StepRep is a one stop shop allowing you to manage your online reputation from every angle possible. StepRep will take things a bit further than most reputation tracker tools by digging deeper and finding out what pictures and images others have been tagging and what the various social communities might be saying about you when you are not looking. This type of information is very valuable in order for businesses, individuals and organizations to take the proper steps in order to clean up their online image as quickly as possible. StepRep pulls in information directly from Google allowing you to see only the most relevant and up to date information regarding your brand or image. StepRep allows you to also manage your negative press right from one location. StepRep will group anything and everything you want to keep a careful eye so that you can see what your community is saying about you. At StepRep you can also use the website to re-actively counter act negative press by launching out new positive press with the use of a StepRep widget. With the power of the internet reputation management will become even more important as the internet grows in power and freedom of speech grows stronger.
Negative press can easily make or break your business. More and more shoppers are search around online to see what information they can find surrounding clients online before they do business with that specific vendor or business. If you have any negative press lingering around in the search results for your business name this could and will impact your sales. It is important to catch it right away as it occurs before it has time to age and grow in strength. Often times companies and individuals don’t see negative press until it has spread like wildfire and many times it is too late to counter act the bad publicity. For any experience that is currently fighting off a reputation management problem or just wants to take a proactive approach Step Rep is the tool that will make it happen.